About Bernard Uechtritz | Owner
International Real Estate Advisor
Known as “The go to, can do, fixer and rain maker” of real estate. Bernard Uechtritz has a 30-year track record of multi market success in the American real estate industry and is the founder of the Icon Global Group. He is a highly regarded expert and advisor of the industry.
Long before his unprecedented worldwide media and sales campaign in 2016, which led to the record-breaking sale of the W.T. Waggoner Ranch, listed at $725M, Uechtritz was successfully making sales of complex, extraordinary and luxury real estate across Southern California, Texas and Internationally. His background and expertise include major estates within luxury residential markets as well as complex commercial, industrial and ranch property.
Facts and closed deals speak volumes - Year in Year out, Icon Global has continued an unmatched track record of selling and setting record sales of legacy ranches and real estate across the nation. Often times these transactions are highly complex and many times he is asked to succeed (& does so) with unsold properties where prior brokerage efforts have failed.
Uechtritz’ s continuous streak of high dollar and record sales both before and after the W.T. Waggoner Ranch are a direct result of his 30 years of worldwide experience, network and media relations. His aggressive and creative marketing initiatives as the architect behind the Icon Global Group marketing machine, are a trademark of his repeated success.
Icon listings regularly appear in State, National and International mainstream media outlets such as CNN, CNBC, Bloomberg, SKY, and others within television and digital distribution formats. Mainstream newspapers such as the Dallas Morning News, Houston Chronicle, and the Star-Telegram across Texas consistently feature Icon deals.
National and International papers such as the Wall Street Journal, New York Times and others along with The UK Daily Mail, Vanity Fair along with other International magazines, papers and websites regularly report on his deals and available inventory.
Notable local successful sales campaigns include the $725M W.T Waggoner, $60M Barefoot, $45M Rio Bonito, $43M Sulphur Bluff, $40M KB Carter, $39M Reserve, $34M Broseco, $32.5M KC7, $30M Camp Cooley, $21M Dodge Ranches as well as a multitude of smaller deals such as the $13.5M Comanche Crest, $13.85M Lonesome Oak and many others starting as low as $3.5M.
Self-Described as an example of the “American Dream and Texas Opportunity” Bernie’s tag line is the reminder that he is “Proud to Be Australian, Privileged to Live in America and Honored to call Texas Home.”
He is a father of four grown children, and lives in Dallas Texas.
"I can say without equivocation that the sale of the ranch and the estate assets would not have occurred in the successful manner it did, without the EXPERTISE, SKILL AND HERCULEAN EFFORTS OF BERNIE UECHTRITZ. The details could fill a book..."
- Mike Baskerville, court appointed receiver for the W.T. Waggoner Estate
“Bernie and I had vastly different styles and backgrounds, leading some to call us the “Odd Couple.” However; he is a team player, thoughtful, organized, creative and forward thinking, with a positive take charge attitude, and he was always focused on one goal, consummating the sale of the Waggoner Ranch.”
-Chas. S. Middelton’s Sam Middleton, Uechtritz’ sale team partner
"Bernie brings a team approach…He’s selling one of America’s biggest and most famous ranches, the Waggoner Ranch, over half million acres, so I figure he can certainly handle my ranch!"
- Terry Bradshaw, Fox Sports Host,
4 Time Super Bowl Champion and
NFL Hall of Fame
“In 2013, you put the ranch (and the entire estate) on your radar and began a campaign to convince the owners that you were different from past failures and that you could craft marketing strategies to succeed where others had failed. Fate rejected your initial efforts, but you adapted and demonstrated a creativity that convinced me to trust your judgment and your experience. Your determination created a marketing plan that simultaneously emphasized worldwide exposure to a pool of qualified prospects and personalized access to proven domestic buyers. Your willingness and ability to bond with co-brokers was not only critical to your selection as the lead broker in this case, it was a major reason for the overall success of the effort. You obviously have unique abilities to motivate yourself and others to expand a complex marketing effort beyond expectations, as developments warrant. I saw those efforts grow and succeed in the “deal of a lifetime” in marketing the W.T. Waggoner Estate for $725,000,000.”
-Glen H Johnson, counsel for the largest shareholder of the W.T. Waggoner Estate, in a personal memorandum to Uechtritz after the sale of the century
"Bernie just came in and said, ‘I can do this’. Did he do a great job? You bet. Bernie got offers on the table through unconventional means, pushed forward, persevered and got it done. He sold the Menendez estate."
-Stephen Goldberg, Senior Partner Spieler, Woodward, Corbels & Goldberg, California Law Firm representing the Menendez Family Estate
"Bernie obviously knows ranches. He knew the iconic, unique characteristics of this property. He certainly has experience with properties that were comparable in appeal to the marketplace. He never overpromised or under delivered, which is a great way to manage your business."
- Robert Albergotti, Senior Partner with Haynes & Boone, International Law Firm - Dallas, Texas
"Bernie was one of the best luxury market brokers in Los Angeles and he would have made an absolute killing if that ranch had been developed by giant Washington Mutual Bank, yet he came down on our side. I thought to myself, ‘I can count on this guy’, and I did. Ultimately with Bernie’s help we slayed the giant."
- Chris Albrecht, CEO of STARZ Entertainment and former Chairman/CEO of HBO
“After interviewing several candidates, Camp Cooley decided to retain Bernie to market and sell its assets. Bernie was an integral part of the sale process which included intervening between discordant factions, dealing with the emotions of a reluctant seller and operating under court control. Bernie designed and implemented a media and marketing plan for the ranch, personally contacted numerous potential buyers and toured the ranch personally with every qualified buyer.”
-Raymond W. Battaglia, Strasburger, Attorneys At Law
"Over the last two decades Uechtritz has made a name for himself at the highest levels of the real estate industry. He is a ‘fixer’ and his expertise ranges from luxury and ranch to conservation and land stewardship."
- The Land Report, Spring 2012
“With the many complications presented by this transaction the chances for a successful conclusion were remote. Mr. Uechtritz was determined to see the transaction successfully conclude and worked tirelessly to make it happen.”
-David R. Wheeler, Executive Vice President, Presco, INC
“We hope his dreams and yours come true. We know with his involvement, they likely will. If Mr. Uechtritz says it can be done or he has a plan, believe him!”
-John J. Gebbia, Stockcross Financial Services Inc.
“Mr. Uechtritz has a 20-year proven track record of selling exclusive, unique and luxury real estate as well as iconic ranches within the US in addition to his International Ranch Land and Station activities overseas.”
-Robbie Briggs, President and CEO of Briggs Freeman Sotheby’s International Realty
“We were so impressed by Mr. Uechtritz’ honesty, integrity and hard work that we asked him to represent us in a large mineral purchase. Mr. Uechtritz again proved to be up to the challenge and performed brilliantly in successfully closing a very difficult purchase.”
-Jerry A. Bullin, President of Circle X Land and Cattle Co., Ltd
“Jackson Walker was honored to have been selected to serve as counsel for the Receiver in the historic W.T. Waggoner Estate matter and to have played a role in its successful resolution. It was a true team effort, and you certainly were an integral part of the team! Your tenacity and dedication to the cause were critical in realizing what many said could never be done – the sale of the Waggoner Ranch.“
-Wayne Malecha and Albon Head, Jackson Walker LLP