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Broker Alliance Program

With a thirty year niche market record of success in selling unique, complex and sometimes difficult or stigmatized real estate assets, Bernard Uechtritz has developed a proven go to reputation for successful international marketing campaigns. With a can do attitude as well as an out of the box strategic and tactical approach to individual marketing campaigns he has developed a unmatched  style that is respected  in the industry. Over time Uechtritz has developed an unparalleled global network of high net worth clientele, marketing, media and advertising contacts and resources.

Uechtritz, through Icon Global now offers his developed experience, reputation and long earned resource’s to other brokers and their clients or leads regardless of asset class, location or “broker brand” through the Icon Global Marketing alliance program.

In these instances Uechtritz and the Icon Global team will design, develop, lead and execute an International marketing and sales campaign through a referring or co brokering relationship, providing that broker and /or seller a marketing reach, experience, resources, media savvy and prospective buyer’s client base previously unobtainable to a local, state or even international broker.

Examples of the Icon Global Marketing alliance includes the referral of the Alcoa Inc.  $250 million property near Austin Texas and the lead marketing and co brokering of the incredible “Barefoot Ranch“ near Athens Texas.


Bernard Uechtritz designed, led and executed the unprecedented global marketing and sales campaign resulting in the successful and record breaking sale in 15 months of the 535,000 acre and $725 million WT Waggoner Ranch in an alliance with local west Texas sales partner Sam Middleton. The sale was the biggest transaction in the history of Sotheby’s International Realty and the largest Sale of its kind in Texas and American ranching history.

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